Craig Townsend Design

– Churchill – Churchie's Drive Thru


Churchill Insurance partnered with Ocean Outdoor in the next phase of an award-winning digital out of home campaign featuring Churchie the iconic dog – serving live, personalised messages to drivers.


Agency: WCRS

Client: Churchill Insurance

Brief: Design the look and feel for the interactive billboard and produce all assets. 

Awards: Ocean Outdoor competition winner

Art Direction
Motion Design
3D Design


The interactive billboard at London's busiest roundabout, has a deactivated state which displays a brand message as cars drive through the lights. At a red light, the billboard reads the car number plate and delivers a personalised message.

Churchie Drive-Thru
Churchie Drive-Thru