Churchill Insurance partnered with Ocean Outdoor in the next phase of an award-winning digital out of home campaign featuring Churchie the iconic dog – serving live, personalised messages to drivers.
Client: Churchill Insurance
Brief: Design the look and feel for the interactive billboard and produce all assets.
Awards: Ocean Outdoor competition winner
The interactive billboard at London's busiest roundabout, has a deactivated state which displays a brand message as cars drive through the lights. At a red light, the billboard reads the car number plate and delivers a personalised message.