Craig Townsend Design
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– Churchill – Churchie's Drive Thru

 

Churchill Insurance partnered with Ocean Outdoor in the next phase of an award-winning digital out of home campaign featuring Churchie the iconic dog – serving live, personalised messages to drivers.

 

Agency: WCRS

Client: Churchill Insurance

Brief: Design the look and feel for the interactive billboard and produce all assets. 

Awards: Ocean Outdoor competition winner


Design
Art Direction
Motion Design
3D Design

 
 
 

The interactive billboard at London's busiest roundabout, has a deactivated state which displays a brand message as cars drive through the lights. At a red light, the billboard reads the car number plate and delivers a personalised message.

 
 
Churchie Drive-Thru
Churchie Drive-Thru
Chrysler