Craig Townsend Design

– RAF100 Innovation Wing


Campaign identity for the RAF's centenary celebrations.


Agency: WCRS

Client: Royal Air Force

Brief: To celebrate 100 years of the RAF, a campaign identity aimed at a younger audience was required.

Brand Creative


Coley Porter Bell had supplied the new RAF 100 brand identity for the celebration of 100 years of the RAF. For our winning pitch, a campaign identity that could live in the same brand look and feel was needed.

To achieve this, the shape of the letter A and F from the logo was used to form a dynamic wing shape.